Pricing and Releses

I asked my focus group how often I should release the magazine and the price it should be.

When to release the magazine was between either:

-Monthly

-Weekly

-Every two weeks

-Or twice a week

The focus group excluded weekly or twice a week as it would be less interesting due to lack of articles/interviews leading to exhaustion of stories. Also this would increase consumers cost which could possibly cause a decrease in sales.

 80% of the focus group voted for monthly as this follows the conventions of Q and Clash magazine.Also the magazine will contain greater volume of stories and interviews. 

• Once the focus group decided on when to release the magazine this then allowed me to put toward my ideas on pricing.

A £4.00

B £3.50

C £2.50

D £1.50

Only 25% chose option A as it was the most expensive and since the demographic for my magazine are young teenagers they wont have much money. However 60% voted for option C as they retained to be the most reasonable price for young teenagers , and many thought that £1.50 would not make enough profit.