My magazine logo
After my research on logos I decided to create one for my magazine. I created a simple logo, easy to recognise for my young audience.
I asked my focus group which colour scheme will be more suitable according to them for my magazine.
I created this logo in publisher by using simple shapes and just the initial letter of my masthead. I tried to use a variety of combination of colours to give my focus group a greater choice option.
About 80% of my focus group preferred the white and black theme to be present in the logo too and they thought that the black and blue wouldn't go well with my cover image.
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LAYOUT + COLOUR SCHEME CHANGES .....
After proposing the two possible images for my front cover some members of my focus group (Lucy, tom, Louise and Robbie) noticed that the previous proposed layout and colour scheme wouldn't look homogeneous with the black and white theme.
So i decided to put forward a set of question to the my focus group to understand their view about it...
ACCORDING TO THESE TWO POSSIBLE FRONT COVERS....
- Do you think that the blue/black/white colour scheme should still be used?
Yes 80%
No 20%
-Do you think that the banner at the top of the magazine would still look appropriate?
Yes 15%
No 85%
- Do you think the font should be changed or stay the same?
Change 70%
Stay the same 30%
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Focus group.....
Choosing The front Cover Image......
Possible Final Front cover
Focus Group
I wanted my front Cover image to be in black and white as my research has shown that the majority of magazines covers are in colour so I wanted to go against conventions and make mine in black and white to make it stand out from the rest and make it look unique. I also chose spontaneously to avoid the use of direct mode of address by my model to create a more mysterious effect and intrigue the reader, this is also due to my research showing that commonly covers tend to use direct mode of address to create a bond with the reader.
I asked my focus group which two pictures they preferred the most, and this is what they replied.
Focus Group
I wanted my front Cover image to be in black and white as my research has shown that the majority of magazines covers are in colour so I wanted to go against conventions and make mine in black and white to make it stand out from the rest and make it look unique. I also chose spontaneously to avoid the use of direct mode of address by my model to create a more mysterious effect and intrigue the reader, this is also due to my research showing that commonly covers tend to use direct mode of address to create a bond with the reader.I asked my focus group which two pictures they preferred the most, and this is what they replied.
- 80% preferred the first one as they felt like i gave a more artistic effect with the use of the guitar and the background whereas the other 20% preferred the styling of my model more in comparison to the first one.
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My focus group is composed of 10 young teenagers between 11- 17 as it is representative for my target audience.
they are:
- Lucy - 12 yrs
- Tom - 13 yrs
- Charlie - 15 yrs
- Nicole - 16 yrs
- John-Paul - 14 yrs
- Louise - 12 yrs
- Robbie - 13 yrs
- Ann - 15 yrs
- Chloe- 17 yrs
- Hollie - 11 yrs
To keep in touch with my focus group I got hold of their email addresses to make it easier to communicate and to help me with key decisions for my magazine.
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Magazine title and Colour scheme.....
I asked my focus group, through email, to decide for the font, colour and style of the title of my magazine, which has been previously discussed is going to be 'Loud.'
These were the text option i gave my focus group.
I asked for an individual email form all of the members with their answer, so that the vote was private and they wouldn't conform to the rest of the group.
Only one person choose the number 1 option, 5 people choose the option number 2, 3 people choose number 3,and 2 choose number 4.
From this results it is clear that the majority of the teenagers in my focus group preferred the second option so is the one that I will be using for my cover.
Colour scheme....
These were the colour scheme options for the cover of my magazine with the correspondent masthead. The 'L' is in the colour of the box at the top of the magazine to make it look coherent.
I asked again my focus group if after seeing the mast head and the coloured banner at the top together if they changed their previous vote, and only one person changed their vote from the option number 1 to option number two.
I asked my focus group, through email, to decide for the font, colour and style of the title of my magazine, which has been previously discussed is going to be 'Loud.'
I asked for an individual email form all of the members with their answer, so that the vote was private and they wouldn't conform to the rest of the group.
Only one person choose the number 1 option, 5 people choose the option number 2, 3 people choose number 3,and 2 choose number 4.
From this results it is clear that the majority of the teenagers in my focus group preferred the second option so is the one that I will be using for my cover.
Colour scheme....
These were the colour scheme options for the cover of my magazine with the correspondent masthead. The 'L' is in the colour of the box at the top of the magazine to make it look coherent.
I asked again my focus group if after seeing the mast head and the coloured banner at the top together if they changed their previous vote, and only one person changed their vote from the option number 1 to option number two.
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